Uncategorized

December 21, 2018

Voice of the Brand

One of the goals of a customer experience program is to measure the relationship between the brand and the customer at various touch … Read More

May 11, 2017

Research vs. Decision Making

At the WIRe event held in San Francisco, the question was asked: “What’s different about working on the Supplier vs. Client side of… Read More

April 13, 2017

Survox is Latest IBM Global Entrepreneur | Advancing Voice-based Data Collection

Survox, a pioneer in voice-based data collection, is now leveraging the collective knowledge and resources offered through the IBM Global Entrepreneur community to… Read More

November 17, 2016

Election 2016 – Where VOC means Voice-of-the-Customer

VOC – THE MISSING LINK Campaign strategies broke all the rules this year. Pollsters could employ a broad range of tools to try … Read More

November 7, 2016

Phone Still Provides and Edge for Political Polling

An interesting Fox news clip used the analogy of the snack food “Slim Jim”, to describe how the network averages polling results. For … Read More