Posted on April 9, 2015
What does a good customer experience mean to you? Perhaps tonight you want to enjoy a dinner from that sensational new chef at your neighborhood restaurant. After reviewing a variety of options on the menu, you pick out a delectable meal but then remember that you’re expecting a call soon and need to be home. No problem. This special treat is packaged up, brought home, and now you can enjoy it whenever you are ready. Let’s look at this experience and how it applies to multi-mode data collection.
Posted on February 19, 2015
Dr. Seuss Meets Dr. Survox in this whimsical post about how Survox IVR can open up doors to new opportunities.
Oh, the places you’ll go.
Make it happen now.
You’ll get more business.
Your clients will shout, “Wow!”
Posted on December 4, 2014
Mary McDougall, CEO of CFMC, will give a presentation at the PAPOR Conference in San Francisco on “Is Democracy Being Served? Innovations in Reaching Cell Phone Users in a TCPA-Driven Environment.” PAPOR Annual Conference: Dec. 11-12
Posted on October 15, 2014
MRA’s Alert! Magazine recently published an article by Mary McDougall, CEO, CFMC, entitled Compliance and the True Cost of Cellphone Dialing. TCPA compliance affects every researcher because cell phone usage is increasing dramatically, with more than40 percent of households now cell phone only. Moreover, certain demographics can only be reached via cell phones.
Posted on September 25, 2014
Are you or your client introducing a new product? Want to get holistic feedback about a product — such as how it smells, looks, tastes, is branded, and priced? Now, imagine if you could conduct just one survey session that combines qualitative and quantitative data collection with the same people.
Posted on September 11, 2014
If predictive dialers could express their true feelings (instead of letting IVR do all of the talking for them), they’d probably want to discuss their demanding role and the unrelenting need to meet high expectations 24×7. So, for the next few minutes, let’s go inside the mind of Sam, a predictive dialer, who wants to share some of his deepest concerns and how you can help. Here’s what he might tell you:
Posted on June 4, 2014
In some ways, multi-mode sampling for marketing research is like baseball – without all the popcorn, peanuts, and hot dogs. Here’s why. Let’s assume it’s late in the game and the pressure is on to score runs. As the deadline approaches to collect data and provide a report, you’ve got to bring in your heavy hitters, AKA on-phone surveys
Posted on August 2, 2012
Written by: John Selix, The Gallup Organization This article was prepared for the 2012 CfMC Users’ Conference Newsletter. Download the full newsletter (PDF). Another great CfMC User Conference in the exciting town of San Francisco is in the books. I was fortunate to be able to attend two years in a row. I was glad to… Read More»