Political Polling

Surveying Seniors

Tips for Surveying an Aging Population

The “over 65 years of age” bracket is one of the fastest growing demographic segments in the country and will be for some time. And while health care is a big spend category for this audience, their contribution also affects many other sectors of the economy. Seniors are and will be, important customers for businesses of… Read More»

Survey Success Begins with Sample Management

Whatever the type of survey research you’re doing, your success is entirely dependent on your sample. Whether you purchase sample or work with a client-provided list, the more productive your sample, the more profitable your project will be. To do this, you need efficient processes and systems in place to ensure proactive sample management. Let’s… Read More»

Net Neutrality and TCPA Possible Candidates for Reform

As is customary with a change of US Executive Branch administration, the current FCC Chairman Tom Wheeler will be stepping down in January. Soon to follow, two FCC director positions will come up for appointment in May. The remaining two positions will be up for appointment within the next four years, giving president-elect Trump the… Read More»

A New Day for the TCPA?

If you field or sponsor phone-based research studies to gauge customer satisfaction, customer experience (CX), or voter sentiment in the US, you already know that complying with the Telephone Consumer Protections Act (TCPA) of 1993 impacts efficiency and effectiveness. Among the many components of the TCPA, the act states that “an automatic telephone dialing system… Read More»

Telephone Polls Up a Creek?

The Future of Telephone Polling – that’s the “MAGIC 8 BALL” question David Dutwin, Chief Methodologist for SSRS, answers in an interview with THE POLLSTERS. He references some cutting-edge research that is so new it is not yet in print…but will be soon in AAPOR’s Public Opinion Quarterly. Learn what David’s research shows about… Projected Life Expectancy… Read More»

Poll Fast, Poll Smart in the 24/7 News Cycle

There’s been no shortage of comments and columns lamenting recent polling fiascos. Whether talking about the U.S. presidential primaries or last year’s UK elections, failures in accurately predicting outcomes share a common theme: pollsters did not survey representative samples. It’s not surprising. Pollsters today face a voracious 24/7 news cycle that demands you do more,… Read More»


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