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Opinion Polling

Surveying Seniors

Tips for Surveying an Aging Population

The “over 65 years of age” bracket is one of the fastest growing demographic segments in the country and will be for some time. And while health care is a big spend category for this audience, their contribution also affects many other sectors of the economy. Seniors are and will be, important customers for businesses of… Read More»

Survey Success Begins with Sample Management

Whatever the type of survey research you’re doing, your success is entirely dependent on your sample. Whether you purchase sample or work with a client-provided list, the more productive your sample, the more profitable your project will be. To do this, you need efficient processes and systems in place to ensure proactive sample management. Let’s… Read More»

A New Day for the TCPA?

If you field or sponsor phone-based research studies to gauge customer satisfaction, customer experience (CX), or voter sentiment in the US, you already know that complying with the Telephone Consumer Protections Act (TCPA) of 1993 impacts efficiency and effectiveness. Among the many components of the TCPA, the act states that “an automatic telephone dialing system… Read More»

Health Care Provider

What do Healthcare and Politics have in Common?

November 1 marked the first day of the open enrollment period for citizens to sign up for a government-backed healthcare plan – only a few days before the November 8 elections. What does health care and Public Policy have in common – consumers! Consumers of these services represent nearly all ages, demographics, and socio-economic levels.… Read More»

Survox NorthWest MRA TCPA Webinar

TCPA Panel Discussion Among NorthWest MRA Conference Highlights

The high points of the recent 2016 NorthWest MRA Education Conference included a panel discussion and webinar addressing latest legal and legislative news and implications of the Telephone Consumer Protection Act (TCPA). Panelists shared insights and best practices to achieve compliance and safeguard their businesses from lawsuits. To learn more about TCPA and what’s happening… Read More»

Telephone Polls Up a Creek?

The Future of Telephone Polling – that’s the “MAGIC 8 BALL” question David Dutwin, Chief Methodologist for SSRS, answers in an interview with THE POLLSTERS. He references some cutting-edge research that is so new it is not yet in print…but will be soon in AAPOR’s Public Opinion Quarterly. Learn what David’s research shows about… Projected Life Expectancy… Read More»

Poll Fast, Poll Smart in the 24/7 News Cycle

There’s been no shortage of comments and columns lamenting recent polling fiascos. Whether talking about the U.S. presidential primaries or last year’s UK elections, failures in accurately predicting outcomes share a common theme: pollsters did not survey representative samples. It’s not surprising. Pollsters today face a voracious 24/7 news cycle that demands you do more,… Read More»

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