Survox API integration with the SurveyGizmo data insights platform adds voice-based survey solutions to the researchers’ toolkit. The integration gives SurveyGizmo users a greater selection of interviewing methodologies to optimally design their Customer Experience Management (CXM) programs and collect representative feedback quickly to inform timely decision-making. The integration enables SurveyGizmo users to conduct online, automated (IVR) or interviewer-led (CATI) phone surveys, and then harness extensive analysis and reporting functionalities within SurveyGizmo.
The Survox and SurveyGizmo integration streamlines workflows and removes technical obstacles to multi-channel data collection. Brand researchers can design a single survey for both web and voice-based delivery and then leverage Survox Services for fully automated voice surveys (IVR) or any of the Survox-equipped research call centers to conduct interviewer-led surveys (CATI) surveys and have the data populated into SurveyGizmo. The new voice-based data collection methods make it possible to capture the true “Voice-of-the-Customer”, and analyze the response for sentiment and to augment reports.
Phone contact remains the best way to connect with hard-to reach audiences, seniors and select other demographics. One survey with multiple collection methods makes it possible to reach a broad audience and feed the response into a single data repository for a more in-depth view of the customer experience. Multi-channel data collection increases overall response and minimizes the need for weighting so results can be analyzed more quickly, giving decision makers needed insights faster.
Founded in 2006, SurveyGizmo is a powerful, insights solution that empowers business professionals to make informed decisions. Through high-powered application software, forward-minded thinking, and best-in-class customer service, SurveyGizmo provides data insights for customers like Fedex, Microsoft, Bloomberg Television and GE.