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Telephone Polls Up a Creek?

David Dutwin, Chief Methodologist, SSRSThe Future of Telephone Polling – that’s the “MAGIC 8 BALL” question David Dutwin, Chief Methodologist for SSRS, answers in an interview with THE POLLSTERS. He references some cutting-edge research that is so new it is not yet in print…but will be soon in AAPOR’s Public Opinion Quarterly.

Learn what David’s research shows about…

  • Projected Life Expectancy of Land Lines…longer than yours?
  • Better Yield – Cell Phones or Land Lines?
  • Better Quality – Phone or Opt-In Internet Panel Surveys?

The Pollsters PodcastHear his thoughts on political polling methodologies, his optimism for cost stability, and the challenges small campaigns and districts are having.

Then dive into the research results with David’s full presentation MRA Presentation, The Future of Traditional Telephone Research (pdf). You’ll find some great charts on the trends over the last 10 years and, more importantly, David really focuses on what’s been happening in the last few years.

Market Research, Opinion Polling, Political Polling


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